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Electronic Direct Mail

Marketing Campaigns with Direct Email

Electronic Direct Mail, or EDM, refers to a marketing campaign using direct emails to your customers, usually sent out in batches (i.e. not one at a time).

This may involve using an existing database you have that contains your clients’ details. It’s also likely that we will set up a form on your website to capture your potential customers’ email addresses and other details.

The EDM could be a newsletter, a special offer, or just a round up of your recent blog posts. Regardless of the campaign, the links within would direct the recipient back to your website, improving your SERP ranking with Google.

Mailchimp Set Up

  • We will create an account for your business with Mailchimp (a direct mailing service),
  • Design a branded Mailchimp template aligned with your brand,
  • Connect your WordPress website to your Mailchimp account, and
  • Create a form within WordPress so clients may enter their contact details, which will then be stored in the Mailchimp database.

Email Newsletter

The EDM could be a newsletter, a special offer, or just a round-up of your recent blog posts. Regardless of the campaign, the links within would direct the recipient back to your website, improving your SERP ranking with Google.

 

  • We’re happy to help you write the contents of your newsletter.
  • Coordinate the sending to your customers.

Let’s Get Started

I live in Auckland and connect with clients throughout New Zealand via Skype or telephone. If you’d like an obligation-free conversation just book a time here that’s convenient for you.